Do you want to install Google Analytics on your AMP site? Knowing how your audience interacts with your website is crucial to your success. The best way to know your audience is through your traffic stats, and this is what Google Analytics provides for FREE. In this article, we will share how you can install Google Analytics on your AMP site (step by step).



HOW TO INSTALL GOOGLE ANALYTICS ON YOUR WEBSITE


Step 1: Log in to your site and go to your Dashboard. On the left-hand navigation bar, select "Google Analytics". 


Step 2: Once you're on the Google Analytics Setting screen, click the "Authorize Plugin" button. Do not check "developer mode (requires advanced API knowledge)".
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Step 3: Click on "Get Access Code". (You need your Google account)
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Step 4: Sign in to your Google Account.


Step 5: On the next screen, you'll see this question: "Allow Google Analytics Dashboard for WP to do this?". Click "Allow".
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This will give you a special code, which looks something like this:


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Step 6: Copy & paste this code into the "Access Code" field. Make sure there are no extra spaces. Select "Save Access Code".
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You'll be redirected to a "Plugin Authorization Succeeded" page. 


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Step 7: Navigate to Google Analytics to analyze your data. It may take 24-48 hours for data to begin populating after the initial setup. 



Viewing Reports on Google Analytics Website


Google Analytics is capable of showing you a treasure of data collected from your stats. You can view this data by visiting your Google Analytics dashboard and clicking on the reporting tab.


Google Analytics reports


You will see the built-in Google Analytics reports in the left column. Each section is divided into different tabs and clicking on a tab will expand it to show more options.


  • Audience tab will show reports to help you understand your users.
  • Acquisition reports explore where your users came from.
  • Behavior reports summarize what your users do after they arrive on your site.
  • Conversion reports show how well you’re doing against your goals.


We hope this article helps you track your data to make smarter marketing and business decisions in the future!